How many times do you look at your phone, tab or laptop in a day? 40, 50 or 60 times? The truth is that it’s more than that. A study revealed that the average person checks their device 85 times a day, spending a total of five hours in a day. That is around a third of the time a person is awake.

The excessive use of smart devices is turning into a bigger problem for relationships, especially in our region where the internet penetration and smartphone culture is growing rapidly. Sadly, devices are replacing conversations and relationships.

Being a brand that promotes together moments Tiffany Biscuits, decided to reignite the beauty of relationships and conversations with a simple yet cute mall activation. “Today, families talk to each other on WhatsApp rather than having a warm talk at the dinner table. Technology is advancing, but the beauty of a face-to-face personal conversation is fading away”, said Mr Shahbaz Aslam, General Manager, Tiffany Biscuits “To bring back the beauty of conversations, we decided to create a special surprise at a shopping mall… the perfect place where people come to spend time together, but end up looking into their phones most of the times.”

A cute little boy was sent around the shopping mall with a gift box everyone who was busy with their phones. But there was something special about this gift box. Inside the box was a note that read, “Don’t let your phone replace, your family and friends. Put it down.” To add to the note, the people were also given packets of Tiffany Biscuits to relish the moment.

The reactions of everyone who got the box were amazing. They kept their phones away almost immediately and decided to share a talk to their family and friends who they had come to the mall with. Watch their video to see their reactions.

The video is getting great response on social media circles with over a million views in less than a week on Facebook. To add to the success of the activity, Shahbaz said, “Tiffany Biscuit plans to do many more similar activities in 2016 that will bring people back together.”

This can be a great cue for other brands to pick up simple problems that affect society & promote social good.

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